Terms and Conditions
Effective 14 September 2026
Please read these Terms before purchasing Strong In 12. They explain the coaching service, payments, cancellation rights, responsibilities and the results guarantee. Your statutory consumer rights are not affected.
1 The agreement
1.1 These Terms form a contract between Adam Fixter, a sole trader trading as Adam Fixter Coaching (the Coach), of Unit 166999, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, UK, and the individual purchasing the coaching service (the Client).
1.2 The contract begins when the Client accepts these Terms and the Coach confirms the Client's place, or when the first payment is taken, whichever occurs first.
1.3 The programme is intended for adults aged 18 or over. A person under 18 may participate only where the Coach has agreed this in writing and obtained appropriate consent from a parent or guardian.
2 The Strong In 12 service
2.1 Strong In 12 is a personalised online coaching service with an initial term of 12 weeks (the Initial Term).
2.2 The service may include an individual training programme, agreed nutrition and activity targets, progress monitoring, weekly check-ins, feedback on submitted exercise videos, programme adjustments and reasonable coaching support through the agreed communication channels.
2.3 The exact programme, targets and communication arrangements may be adapted to the Client's goals, experience, schedule, equipment, progress and disclosed health information.
2.4 The service is coaching and education. It is not medical treatment, physiotherapy, psychological treatment or individual medical nutrition therapy.
3 Client responsibilities
3.1 The Client agrees to provide accurate and complete information that is relevant to safe programme design, including information about health conditions, injuries, symptoms, medication and professional advice that may affect exercise or nutrition.
3.2 The Client is responsible for using appropriate equipment and a safe training environment, following exercise instructions, working within their ability and stopping an activity if they experience pain, dizziness, unusual shortness of breath or another concerning symptom.
3.3 The Client must complete requested onboarding and progress assessments, submit check-ins and communicate material difficulties promptly so that the Coach has a reasonable opportunity to adjust the plan.
3.4 The Client remains responsible for their own choices and for obtaining medical or other professional advice where appropriate. If the Coach reasonably considers medical clearance necessary, the Coach may pause programme delivery until it is provided.
4 Health and exercise risk
4.1 Physical exercise carries an inherent risk of discomfort, injury and, in rare cases, serious adverse events. The Client acknowledges those ordinary risks and agrees not to undertake an exercise they do not understand or do not reasonably believe they can perform safely.
4.2 The Client should consult a GP or other appropriately qualified healthcare professional before starting where they have a medical condition, injury, concerning symptoms, are pregnant or post-partum, have been advised to restrict exercise, or are otherwise unsure whether the programme is suitable.
4.3 Advice about food, calories, habits or supplements is general coaching guidance. The Client should consult a suitably qualified healthcare professional before making changes where they have an allergy, diagnosed condition, history of disordered eating, prescribed diet or medication that may be affected.
4.4 In an emergency or where symptoms may require urgent attention, the Client should stop training and contact the appropriate emergency or healthcare service rather than waiting for a response from the Coach.
5 Fees and payment
5.1 The standard fee for the Initial Term is three monthly payments of £200, totalling £600.
5.2 Where the Client has been accepted as a founding member, the fee for the Initial Term is three monthly payments of £150, totalling £450. The founding-member rate applies only to those first three payments.
5.3 The first payment is due when the Client joins. The second and third payments are collected monthly on the same calendar day, or as close to that date as the payment provider permits.
5.4 After the Initial Term, continued coaching is charged at £200 per month for all Clients, including founding members, unless the Coach and Client agree a different price in writing. The Coach will give reasonable advance notice of any later price change.
5.5 Payments may be processed by Stripe or another payment provider notified to the Client. The Client authorises the agreed recurring payments but retains all applicable statutory rights.
6 Late and failed payments
6.1 If a payment fails or becomes overdue, the Coach will notify the Client and allow seven calendar days for the payment to be made.
6.2 The Coach may suspend coaching services and access to coaching materials while a payment remains overdue. Suspension does not cancel payments properly due for the Initial Term, subject to the Client's statutory cancellation rights.
6.3 The Coach may end this agreement if payment remains outstanding for 14 calendar days. The Client should contact the Coach promptly if they are experiencing payment difficulty.
7 Statutory cancellation rights and immediate start
7.1 Where this contract is made at a distance, the Client will normally have 14 days from the day after the contract is formed to cancel without giving a reason. The Client may cancel by emailing adamfixterpt@gmail.com or using the model cancellation form at the end of these Terms.
7.2 Coaching begins immediately when the purchase is made. By purchasing, the Client expressly requests that the Coach begins supplying Strong In 12 during the 14-day cancellation period.
7.3 If the Client then exercises the statutory right to cancel during the 14-day period, the Coach may charge a proportionate amount for services supplied up to the time cancellation is communicated, where the law permits. Any balance due to the Client will be refunded within the applicable statutory period using the original payment method unless agreed otherwise.
7.4 Nothing in these Terms limits any cancellation or refund right the Client has by law, including rights where services are not provided with reasonable care and skill.
8 Initial Term and early cancellation
8.1 Subject to clause 7 and other statutory rights, the Client commits to the full Initial Term and all three Initial Term payments.
8.2 In addition to statutory cancellation rights, if the Client decides within the first 30 days that coaching is not suitable, the Client may give written notice to end the service. The first payment remains non-refundable, but any Initial Term payments that have not yet fallen due will be cancelled.
8.3 If illness, injury or a material change in circumstances prevents continued participation, the Client should contact the Coach. Any pause, adaptation or discretionary early release must be agreed in writing and will depend on the circumstances. This clause does not reduce statutory rights.
9 Continuation after the Initial Term
9.1 Unless cancelled in accordance with these Terms, coaching continues after the Initial Term on a rolling monthly basis at £200 per month.
9.2 To end rolling monthly coaching, the Client must give at least 30 days' written notice by email. Coaching and payments continue during the notice period. If a payment falls due within that notice period, it will be collected and coaching will continue through the corresponding paid period.
9.3 Payments already taken for a rolling monthly period are non-refundable once that period has begun, except where required by law or expressly agreed by the Coach.
10 Strong In 12 results guarantee
10.1 The guarantee is intended for a Client who follows the agreed process but does not make meaningful progress toward the outcome agreed at the start of the Initial Term. It is separate from the Client's statutory rights.
10.2 Subject to clauses 10.3 to 10.7, an eligible Client may request a refund of all Strong In 12 fees paid for the Initial Term.
10.3 To qualify, the Client must have completed at least 85 percent of prescribed training sessions during the Initial Term.
10.4 The Client must have submitted at least 10 of the 12 weekly check-ins and reasonably followed the nutrition and activity targets agreed with the Coach.
10.5 The Client must have communicated when an injury, illness, schedule issue or other obstacle prevented adherence, giving the Coach a reasonable opportunity to adjust the programme.
10.6 The Client must complete the agreed starting and finishing progress assessments and provide the information reasonably needed to compare progress against the agreed starting position and outcome.
10.7 A guarantee claim must be made in writing to adamfixterpt@gmail.com within 14 calendar days after the Initial Term ends. The Coach will review the Client's programme records, check-ins and assessments and respond within 14 calendar days. An approved refund will be returned to the original payment method within 14 calendar days of approval.
10.8 The guarantee does not promise a particular body weight, body-fat percentage, appearance or strength increase. It provides the refund described above when the eligibility conditions are met and meaningful progress toward the agreed outcome has not been made.
11 Results and progress
11.1 Results vary between individuals and depend on factors including starting point, health, training history, attendance, effort, recovery, nutrition and circumstances outside the Coach's control.
11.2 Except for the express guarantee in clause 10, the Coach does not promise a specific result or timeframe. The Coach will provide the service with reasonable care and skill.
12 Communication and availability
12.1 The Client is responsible for submitting weekly check-ins and maintaining reasonable communication. The Coach will provide the check-in review and support included in the agreed service but is not required to provide continuous monitoring or emergency support.
12.2 Response times, check-in days and planned periods of unavailability will be communicated separately. Messages sent outside normal working hours may be answered on the next working day.
13 Programme materials and acceptable use
13.1 Training programmes, videos, written guidance, templates and other materials supplied by the Coach are for the Client's personal use only.
13.2 The Client must not copy, sell, publish, share or distribute those materials to another person without the Coach's written permission. The Client may retain personal records supplied to them, but access to an app or platform may end when coaching ends.
14 Privacy and communications
14.1 Adam Fixter is the controller of personal information collected for applications, programme delivery, payment administration, communications and legal or accounting obligations. Further details are provided in the Adam Fixter Coaching Privacy Notice.
14.2 Personal information may be handled through service providers such as Google, Stripe, Calendly and the selected coaching platform, subject to their roles and applicable data-protection arrangements.
14.3 Administrative messages about the Client's application, appointments, payments, programme and service are part of delivering the contract. Marketing messages are optional and will require a separate lawful basis or consent where required. The Client may opt out of marketing without affecting coaching.
14.4 Before-and-after images, testimonials or other identifiable client content will not be used for marketing without separate, specific permission. Refusing or withdrawing such permission will not affect the service purchased.
15 Liability
15.1 Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or the Client's statutory consumer rights.
15.2 The Coach is responsible for loss or damage that is a foreseeable result of breaching this agreement or failing to use reasonable care and skill. The Coach is not responsible for loss that was not reasonably foreseeable when the contract was made, or for loss caused by inaccurate or withheld information, failure to follow safety instructions, unsafe equipment or environment, or activity undertaken outside the agreed programme, except to the extent caused by the Coach's breach or negligence.
15.3 The service is supplied to the Client as a consumer for personal use. The Coach is not responsible for business losses, including loss of profit, business interruption or loss of business opportunity.
16 Ending the agreement
16.1 The Coach may end or suspend the agreement by written notice if the Client seriously or repeatedly breaches these Terms, behaves abusively or threateningly, misuses programme materials, does not pay amounts due, or withholds information that makes safe coaching impracticable.
16.2 Where reasonably possible, the Coach will explain the issue and give the Client an opportunity to remedy it before ending the agreement. This may not be appropriate for serious safety concerns, abuse or unlawful conduct.
16.3 If the Coach ends the agreement for reasons not caused by the Client's breach, the Coach will refund any prepaid amount relating to services that will not be provided.
17 Events outside reasonable control
17.1 Neither party is responsible for delay or failure caused by an event outside their reasonable control. The affected party should notify the other promptly, and both parties will take reasonable steps to minimise disruption.
17.2 If such disruption continues and materially prevents delivery, the parties will discuss a reasonable pause, adaptation or ending of the service. Statutory rights remain unaffected.
18 Complaints
18.1 A Client who is dissatisfied should email adamfixterpt@gmail.com with a clear description of the issue and the outcome requested. The Coach will acknowledge the complaint and aim to provide a substantive response within 14 calendar days.
19 General terms
19.1 The Coach may update these Terms for future purchases. A change affecting an existing rolling service will be communicated in advance and will not remove accrued statutory rights.
19.2 If any provision is found invalid or unenforceable, the remaining provisions continue in effect. A delay in enforcing a right does not waive that right.
19.3 No person other than the Client and the Coach has a right to enforce this agreement under the Contracts (Rights of Third Parties) Act 1999.
19.4 These Terms, together with the agreed service description, price confirmation and Privacy Notice, form the agreement between the parties. A variation must be agreed in writing.
20 Governing law and courts
20.1 These Terms are governed by the law of England and Wales. The courts of England and Wales will have non-exclusive jurisdiction. A Client living in Scotland or Northern Ireland may also bring proceedings in their local courts where applicable consumer law permits.
Model cancellation wording
To cancel within the statutory cancellation period, the Client may email adamfixterpt@gmail.com using the following wording, or send any other clear written statement: "I hereby give notice that I cancel my contract for Strong In 12." The Client should include their name, address, contract date and the date the cancellation is sent.