Privacy Notice
Effective 14 September 2026
This notice explains how Adam Fixter Coaching uses and protects your personal information when you apply for, book or receive coaching.
1. Who is responsible for your information?
Adam Fixter is a sole trader trading as Adam Fixter Coaching and is the controller of your personal information.
Email: adamfixterpt@gmail.com
Business address: Adam Fixter, Unit 166999, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, UK.
2. Information we collect
- Identity and contact details, including your name, email address and phone number.
- Application and booking details, including your goals, why they matter to you and appointment information.
- Coaching information, including onboarding answers, training history, agreed nutrition and activity targets, check-ins, progress assessments, messages and exercise videos.
- Health information you choose to provide that is relevant to safe and appropriate coaching, such as injuries, conditions, symptoms or medication.
- Payment and administration records. Card details are handled by the payment provider and are not stored by Adam Fixter Coaching.
- Technical information created when you use the website or external media, as explained in the Cookie Notice.
3. How and why we use it
- To review applications, arrange calls and respond to enquiries.
- To enter into and perform the coaching contract, personalise your programme, monitor progress and provide support.
- To take payments, maintain business and accounting records, prevent misuse and establish or defend legal claims.
- To meet legal, tax, safety and regulatory obligations.
- To send marketing only where there is a lawful basis to do so. You may opt out at any time.
4. Our lawful bases
We use information where it is necessary to take steps at your request before a contract, perform our contract with you, comply with a legal obligation, or pursue legitimate interests such as administering and protecting the business. Where we process health information, we will obtain your explicit consent unless another lawful condition applies. You may withdraw consent, but this does not affect earlier lawful processing and may mean we cannot safely provide personalised coaching.
5. Who receives information?
Information is shared only where needed with service providers used to run the business and deliver coaching, which may include Google Workspace and Sheets, Jotform, Calendly, Stripe, YouTube/Google and the selected coaching platform. It may also be shared with professional advisers, authorities or insurers where reasonably necessary or required by law. We do not sell your personal information.
6. International transfers
Some providers may process information outside the United Kingdom. Where this happens, we rely on the provider's applicable safeguards or another lawful transfer mechanism.
7. How long we keep it
Unsuccessful or uncompleted application records are normally kept for up to 12 months. Client, contract, payment and core coaching records are normally kept for up to six years after coaching ends where needed for tax, contractual or legal purposes. Information may be deleted sooner where it is no longer needed, or retained longer where the law or a live dispute requires it.
8. Your rights
Depending on the circumstances, you may ask for access to your information, correction, deletion, restriction, portability, or object to certain processing. Where processing relies on consent, you may withdraw it. Email adamfixterpt@gmail.com to make a request.
9. Complaints
Please contact Adam first so the concern can be addressed. You may also complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint.
10. Changes
This notice may be updated when services, providers or legal requirements change. The current version will appear on this page with its effective date.